It has often been said “You never get too old to play with Lego”, and many Afol’s (Adult fans of Lego) will testify to this. As it is such a vastly creative endeavour, there is simply no end to the possibilities that can be built with Lego. As a result, Lego can be used by all age groups, it’s merely the sophistication of the design that will alter. It’s surprising then that so few Lego campaigns have targeted adults! Whilst many movies have been converted into Lego set themes, there has yet been a Lego theme which has been appropriate for adults. Many see Lego as a young person’s endeavour, but one would be surprised at the number of adult fans. There is a huge niche in the market for a Lego themed set which is targeted for adults.

Perhaps there has been no set specifically aimed at adults because adults have a greater reign over what they design as so do not require tailored sets. For example, the Lego ninjago is absolutely fantastic for children and teenagers, but an adult would probably prefer merely the building blocks in order to be able to move beyond the theme and create whatever tickles their fancy.